Election 97

Mitcham and Morden


Result 97 gain
from Conservative
Current MP 97 Dame Angela Rumbold
Majority 0 ( 0.0%)
Conservative 97 14,243 (29.7%)
Labour 97 27,984 (58.4%)
LibDem 97 3,632 ( 7.6%)
Nationalist 97 0 ( 0.0%)
Other 97 2,087 ( 4.4%)
Elected party 97
Electorate 97 65,385
Turnout 97 47,946 (73.3%)



1992 MP Dame Angela Rumbold
Old constituency name Mitcham and Morden
Majority 92 1,734 ( 3.4%)
Conservative 92 23,789 (46.5%)
Labour 92 22,055 (43.1%)
LibDem 92 4,687 ( 9.2%)
Nationalist 92 0 ( 0.0%)
Other 92 655 ( 1.3%)
Elected party 92 Conservative
Electorate 92 61,603
Turnout 92 51,186 (83.1%)
Mitcham and Morden



Tory change -16.8%
Labour change +15.3%
Lib Dem change -1.6%
Nationalist change +0.0%
Other change +3.1%
Electorate change +6.1%
Turnout Change -9.8%
Robert Waller wrote

One of Labour's main targets in London is Mitcham and Morden. This seat in the Borough of Merton is a classic marginal whose history has been distorted by unusual events that occurred nearly two decades ago.

When it was first created in 1974, Mitcham and Morden looked like a Labour-inclined seat. In consists of unfashionable and unglamorous suburbs in the heart of south London's outer sprawl. Indeed Bruce Douglas-Mann did hold the seat for Labour in the first three General Elections (1974-79). Then Douglas-Mann defected to the SDP - but unlike all the other defectors, he did the noble thing, resigned and fought a by-election. The result was a Conservative gain for Angela Rumbold - the last time the Tories have actually picked up a seat in a by-election; this was in 1982, 15 years ago!

Angela Rumbold held on through the next three Conservative general election triumphs, but suffered from the general negative swing in London in 1992, when Siobhain McDonagh slashed her majority to 1,734. This could easily be overturned by the same Labour challenger in 1997.


Super Profiles

0 0.00 9.03 0
706 1.85 11.17 17
4,846 12.70 11.25 113
621 1.63 14.70 11
16,130 42.27 10.45 405
0 0.00 2.81 0
2,230 5.84 8.01 73
4,316 11.31 15.25 74
4,296 11.26 7.13 158
4,740 12.42 10.17 122